.kpis{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px}
.kpi{background:var(--white);border:1px solid var(--line);border-radius:16px;padding:22px;display:grid;gap:6px;align-content:start}
.kpi .k{font-weight:600;color:var(--muted);font-size:.98rem}
.kpi .v{font-stretch:118%;font-weight:800;font-size:clamp(2rem,3.4vw,2.8rem);letter-spacing:-.035em;line-height:1;font-variant-numeric:tabular-nums}
.kpi .d{display:inline-flex;gap:6px;align-items:center;font-weight:700;font-size:.98rem;width:fit-content;padding:3px 10px;border-radius:999px}
.kpi .d.dn{background:#FCE9EA;color:var(--red-deep)}.kpi .d.up{background:#E6F4EA;color:var(--ok)}.kpi .d.eq{background:var(--stone);color:var(--muted)}
.kpi .s{font-size:.88rem;color:var(--muted)}
.kpi.dk{background:var(--ink);border-color:var(--ink);color:var(--white)}.kpi.dk .k,.kpi.dk .s{color:#CFC8C9}
@media (max-width:980px){.kpis{grid-template-columns:1fr 1fr}}
@media (max-width:480px){.kpis{grid-template-columns:1fr}}.mk-head{display:flex;flex-wrap:wrap;gap:16px 32px;align-items:end;justify-content:space-between;padding-block:clamp(32px,5vw,64px) 28px}
.mk-head h1{font-size:clamp(2.6rem,6.4vw,5.2rem)}
.mk-head h1 em{font-style:normal;color:var(--red)}
.mk-upd{display:inline-flex;gap:8px;align-items:center;padding:8px 14px;border-radius:999px;background:var(--white);border:1px solid var(--line);font-weight:600;font-size:.95rem}
.mk-upd i{width:8px;height:8px;border-radius:50%;background:var(--ok)}
.charts{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin-top:14px}
.chart{background:var(--white);border:1px solid var(--line);border-radius:16px;padding:22px;display:grid;gap:10px;align-content:start;min-width:0}
.chart h3{font-stretch:110%;font-weight:700;font-size:1.2rem;line-height:1.2}
.chart .takeaway{color:var(--muted);font-size:1rem}
.chart svg{width:100%;height:auto;display:block;overflow:visible}
.chart .src{font-size:.85rem;color:var(--muted)}
.bar-r{fill:var(--red)}.bar-g{fill:#B9B0B2}.ax{stroke:var(--line)}.tl1{font:600 13px var(--f);fill:var(--muted)}.tv{font:700 14px var(--f);fill:var(--ink)}
.chart [data-tip]{cursor:default}
.chart [data-tip]:hover{opacity:.82}
@media (max-width:860px){.charts{grid-template-columns:1fr}}
.reads{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin-top:14px}
.reads div{padding:24px;border-radius:16px;background:var(--ink);color:var(--white);display:grid;gap:10px;align-content:start}
.reads div:nth-child(2){background:var(--red)}
.reads b{font-stretch:118%;font-weight:800;font-size:1.3rem}
.reads p{color:#EFEAEA}
@media (max-width:860px){.reads{grid-template-columns:1fr}}
.srcs{margin-top:28px;padding:0;display:grid;gap:6px;font-size:.95rem}
.srcs li{list-style:none}
.srcs a{color:var(--ink)}
.subs{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:clamp(20px,4vw,56px);align-items:start;padding:clamp(22px,3.4vw,44px);border-radius:22px;background:var(--red);color:var(--white);margin-top:56px}
.subs .h2{color:var(--white)}
.subs p.lead{color:#FFE3E5}
.subs ul{margin:18px 0 0;padding:0;display:grid;gap:8px}
.subs li{list-style:none;display:flex;gap:10px;font-weight:600}
.subs li .icon{margin-top:4px}
.subs .card{box-shadow:none;border:0;color:var(--ink)}
@media (max-width:860px){.subs{grid-template-columns:1fr}}
/* vista previa del mail */
.mail{max-width:640px;margin:28px auto 0;border-radius:14px;overflow:hidden;border:1px solid var(--line);background:var(--white);box-shadow:0 40px 80px -50px rgba(20,17,18,.55)}
.mail .bar{display:grid;gap:4px;padding:14px 18px;background:var(--stone);font-size:.92rem;color:var(--muted)}
.mail .bar b{color:var(--ink)}
.mail .hd{background:var(--ink);color:var(--white);padding:24px;display:flex;justify-content:space-between;align-items:center;gap:12px}
.mail .hd img{height:38px;background:var(--white);padding:5px 8px;border-radius:8px}
.mail .bd{padding:24px;display:grid;gap:18px}
.mail .bd h3{font-stretch:118%;font-weight:800;font-size:1.6rem;letter-spacing:-.025em;line-height:1.1}
.mail .row{display:grid;grid-template-columns:1fr 1fr;gap:10px}
.mail .row div{border:1px solid var(--line);border-radius:10px;padding:14px}
.mail .row b{display:block;font-stretch:115%;font-size:1.5rem;letter-spacing:-.02em}
.mail .row span{color:var(--muted);font-size:.9rem}
.mail .ft{padding:18px 24px;background:var(--stone);color:var(--muted);font-size:.85rem;display:grid;gap:4px}